Well, that ten-post greenwashing series was a bit more work than I had anticipated, but interesting. I learned a lot, so I think that makes it worthwhile. After all, that is the point of this site!
I noticed some common threads running through nearly every item on the Marketplace list, which I've also seen and heard elsewhere. The main one is a fundamental misunderstanding of chemistry. I've lost count of how many times I've heard people in other context using "chemicals" as a blanket term for something bad. It's as if they don't realize that water is a chemical, vitamin C is a chemical, every micro- and macro-nutrient in food are chemicals, everything made of matter—beneficial, harmful, or neutral—is made of chemicals.
And they probably truly don't realize it.
Being a chemical engineer I've been so immersed in chemistry I sometimes forget that after about grade ten general science class, chemistry of any kind becomes optional. A lot of people, probably most people, don't take chemistry and don't have anything more to do with chemistry after that—sometimes to the point of not knowing the difference between an atom and a molecule.
Unfortunately, this seems to lead to a fundamental misunderstanding of what is natural and what is healthy—and what is environmentally friendly. In turn, that makes it really challenging to make informed decisions on those subjects.
At this point, I should probably reiterate my disclaimer from the first post, lest somebody claim a conflict of interest in my interest here. I have no connection with any of the companies or products listed in this series. I don't work in household products at all, in fact. I spend my days doing industrial scale environmental cleanup type work—mostly prevention lately, but I have done remediation as well. I'll also add that if some new, quality research comes to light that contradicts any of my conclusions in the previous ten posts, I'll update the relevant post accordingly as soon as I learn about it.
I'm actually more disappointed in Marketplace than I am in most people who don't understand these things, for two reasons. First, Marketplace probably has the budget to find a good expert to help them and their viewers understand this stuff—and if they don't know where to look, then they should go ask their colleague Bob McDonald: that guy has a team that can find experts in fields you didn't even know existed, and he's really good at explaining things. Second and more importantly, Marketplace have a good reputation for exposing actual problems. I had expected a higher level of accuracy from them, as well as a lower level of gullibility.