Continuing from last week with #5 on the CBC Marketplace "Lousy Labels" greenwashing list is Vim PowerPro Naturals.
As I mentioned every week, Marketplace is a 22 minute show and they did a 10-product countdown, giving them an average of 2 minutes per product, so they had to leave a lot of information out.
Vim PowerPro is, according to the manufacturer's product page, "made with 98% naturally derived ingredients including fermented citric acid."
Marketplace says that the word "natural" is totally unregulated, and without an ingredients list, they can't know what that 98% natural claim actually means.
As usual, I went looking for the MSDS, but couldn't find one online. Marketplace says they asked for an ingredients list and got "only" an MSDS, which isn't an ingredients list. Funny, that's where I've been getting my ingredients lists for this series. Wish they'd posted it. It is possible that the Vim MSDS contains only the chemicals regulated as hazardous, which is what the law requires. Most companies (whose MSDS's I've seen) put all ingredients in the list, although I have seen some with only the regulated ingredients.
So, no MSDS for me, and no ingredients list either.
But—I did eventually find a candidate for an ingredients list.