Continuing from last week with #4 on the CBC Marketplace "Lousy Labels" greenwashing list is Organic Melt ice remover.
As I mention each time, Marketplace is a 22 minute show and they did a 10-product countdown, giving them an average of 2 minutes per product, so there's only so much they can cover. I'm filling in with a bunch of stuff they couldn't have shown even if they wanted to, consisting of whatever I find that I think is relevant. Not having a 2-min time limit is handy that way.
So, the Organic Melt ice remover product brochure says that it's 100% natural, gentle on concrete and plants when used as directed, and a few other things that speak more to its effectiveness than its eco-friendliness.
Marketplace says (on asking the manufacturer) that despite the label claims, the product is only 3% organic (beets) and the rest is rock salt.
(At this point I'd like to draw your attention to the fact that rock salt is perfectly natural. If there were any above-ground rock salt deposits left (those that haven't dissolved in the rain have already been harvested) you could walk up to one and bash some rock salt loose for yourself. It's just not a plant, which is what a lot of people seem to mean when they say something is "natural".)
The Organic Melt MSDS lists the two ingredients (NaCl, aka rock salt; sugar beet extract) but doesn't display the percentage of each. The "synonyms" and "chemical class" sections, however, do acknowledge that it's mostly salt.