Just this past weekend, CBC Marketplace did another one of their consumer product reviews, digging into the reality behind the marketing claims. This one is of special interest to me, because I'm both a chemical engineer and and an environmentally conscious person, and it demonstrates pretty clearly why a lot of people believe that combination isn't possible.
This episode was titled Lousy Labels: Home Edition (video, 22 minutes; text summary of their findings) and tackled "greenwashing", or overblown claims of being environmentally friendly, specifically on household products.
Since it's a 22 minute show and they covered ten products, that leaves about 2 minutes per product. There's a lot they had to leave out to fit inside that time limit.
So, because I am interested in learning, interested in being environmentally friendly, chemically inclined, and perpetually looking for something interesting to write about, I decided to take a closer look at these products.
Oh, and since I'm a chemical engineer and some people will be suspicious of me because of that, I will state up front that I have no relationship with any of the chemical products or companies talked about in this show. I don't do consumer goods, I do industrial scale environmental cleanup type stuff.
I'll do them in the same order that Marketplace did, which means I will start with #10: Raid EarthBlends Multi-bug Killer.